Greenvale teams up with Trinity AgTech to boost sustainability
Greenvale AP Ltd have teamed up with Trinity AgTech to boost their potato growers sustainability and carbon credentials.
Leading potato supplier Greenvale AP Ltd has partnered with Trinity AgTech to roll out Trinity’s natural capital navigator, Sandy, to farms across the country, supporting them in credibly and confidently analysing and reaching their environmental targets.
Joann Reid, Technical Director at Greenvale, explains that the business is looking to update their environmental strategy by identifying areas for carbon reduction before setting ambitious but achievable new targets.
Why is Greenvale AP Ltd monitoring their carbon credentials?
“As a leading supplier of fresh potatoes and the UK’s largest supplier of organic potatoes, we are actively building a strategy to deliver against a growing demand for more sustainable produce. We want to fulfil consumer and supply chain demands for sustainable, low carbon produce, so we’ve been looking for the right partner to work with that helps us meet these needs,” explains Ms Reid.
Why is it important for Greenvale AP Ltd to record their natural capital, and how does Sandy contribute to this?
“The nature of growing potatoes currently involves relatively high carbon outputs. But, gathering rigorous analytics through Sandy will allow us to set ambitious, yet achievable goals to credibly reduce our carbon outputs, and convey them with integrity,” says Ms Reid.
“We haven’t come across another natural capital navigator which offered the breadth that Sandy offers.”
Joann Reid
Technical Director, Greenvale AP Ltd
Why did Greenvale AP Ltd choose Trinity AgTech’s Sandy?
We haven’t come across another natural capital navigator which offered the breadth that Sandy offers
“The long-term aim of this new partnership is to create financial, environmental, and social resilience for Greenvale growers by capturing scientific data and analysis which growers can use to accurately pinpoint areas of opportunity,” says Ms Reid.
Anna Woodley, Trinity AgTech’s director of business development, commented on the collaboration.
“Greenvale is renowned for being innovative and early adopters of technology and will be an important player in this natural capital space.
“Building an evidence base from credible data is crucial for good decision making.
“We’re looking forward to working with Greenvale and its growers through their sustainability journey,” says Ms Woodley.