AF partners with Trinity AgTech to support Members
AF Group (AF) has partnered with natural capital experts Trinity AgTech to offer their Members a trusted and scientifically under-pinned solution to monitoring and managing their farms’ natural, environmental assets.
Maximising business resilience for AF Members
AF Group (AF), the nationwide agricultural inputs buying group, has recognised the future for farm profitability goes beyond traditional crop and livestock productivity metrics. With that in mind, AF went through a period of evaluation to explore the most effective firm to partner with to support Members in leveraging the value of their farms’ natural capital.
Trinity AgTech’s new generation natural capital navigator, Sandy, is set to play a game-changing role for Members and the wider industry.
Farm facts
Established in 2003
Largest Member-owned farm buying group in the UK
Over 3,000 UK farmer Members
AF Members own, tenant or contract farm approximately 18% of the UK’s croppable land
Purpose: help Members become more productive and profitable by championing the most progressive, transparent, and best value procurement practices
What is your long-term vision, and how does Sandy contribute to it?
“As one of the UK’s leading farm input buying groups, our purpose is to help our farmer Members run their businesses more productively and more profitably,” explains AF’s chief executive officer, David Horton-Fawkes.
“Sandy enables our Members to confidently evaluate, manage and monetise their natural capital using the new generation navigator developed by the leading scientists and technologists in this area".”
Why did you choose Trinity AgTech?
“We understand that credibly managing a farm’s natural capital will be essential to a farm’s business resilience.
“Trinity AgTech is at the forefront of innovation and development in this area. So, when choosing a natural capital navigator to recommend to our Members, we knew the scientific and impartial approach to analytics, which Sandy offers, was essential.”
“When choosing a natural capital navigator to recommend to our Members, we knew the scientific and impartial approach to analytics, which Sandy offers, was essential.”
David Horton-Fawkes
AF Chief Executive Officer
Commenting on the collaboration, partnership development lead at Trinity AgTech, Richard Anscombe, says,
“AF are passionate about providing their Members with independent, authoritative support to help maximise their farm’s business performance and we’re delighted that they’re working with Sandy as their natural capital assets navigator of choice.
“We’re looking forward to working with AF’s Members to support them in fully leveraging the value of their farm’s natural capital and confidently maximising their business resilience.”
For more information, please visit af.farm